News release: “Starting tomorrow, a new Federal Trade Commission rule will help consumers avoid confusing ads for “free credit reports” – which often require them to buy credit monitoring or other services – with the federally mandated no-strings-attached credit reports available at AnnualCreditReport.com, or 877-322-8228. Under the Federal Trade Commission’s amended Free Credit Reports Rule, ads for these “free” offers must have clear disclosures. For example, Web sites offering free credit reports must have a disclosure, across the top of each page that mentions free credit reports, with links to AnnualCreditReport.com and FTC.gov. The amended Rule also requires nationwide consumer reporting agencies – Equifax, Experian, and TransUnion – to delay advertising for products or services on AnnualCreditReport.com until after consumers get their free credit reports. The amended Rule is effective on April 2, 2010, except for the wording of disclosures for television and radio ads, which takes effect on September 1, 2010.”