Chicago Tribune – Christopher Borelli – “Amazon Books on Southport Avenue, the fifth physical store from the Seattle online giant and its first in the Midwest, is a deeply, unsettlingly normal place, a soulless, antiseptic 6,000 square feet, a stone’s throw from a J. Crew and a SoulCycle. It has the personality of an airport bookstore and conveys all the charm of its stone floor. Shopping there is as frictionless as a one-click purchase. There are no quirks, no attempts at warmth. There is no store cat. There are no handwritten notes about what the staff loves. The only difference between the children’s section and the rest of the store is that the children’s section has a rug. It is, in businessspeak, a bricks-and-mortar presence, so unimaginative its facade is brick…But there is one Amazon Books innovation here that feels genuinely fresh: the decision to display every book — and I mean every book — with its cover facing outward. No book is shelved with only a thin spine to advertise itself.”