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Amazon launches generative AI to help sellers write product descriptions

Amazon: “Generative artificial intelligence (generative AI) is helping people tackle tasks like building spreadsheets, captioning images, and writing essays, poems, and presentations. Now, Amazon is using the latest advancements in AI to dramatically improve the listing creation and management experience for sellers. A new set of generative AI capabilities will simplify how Amazon sellers create more thorough and captivating product descriptions, titles, and listing details. These new capabilities will make it faster and easier for sellers to list new products as well as enrich existing listings, helping customers more confidently make purchase decisions. Creating compelling product titles, bullet points, and descriptions has previously required significant work for sellers. Amazon is making new generative AI capabilities available to sellers to simplify that process, reducing the need to enter many pieces of specific product data to just one step. The new capabilities use large language models (LLMs), a type of machine learning model specifically trained on large amounts of data that can recognize, summarize, translate, predict, and generate text and other content, to build more comprehensive product descriptions…”

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