FastCompany – “Picture for a moment a version of Google Search that barely evolved from its early years. Instead of a results page cluttered by informational widgets, this one would primarily link out to other sites. And instead of tracking your search history for ad targeting purposes, this search engine would be decidedly impersonal. It turns out that such a thing exists today in Startpage, a Netherlands-based Google search alternative that emphasizes privacy. While it’s not the only privacy-first search engine—DuckDuckGo is a better-known example—Startpage is the only one whose search results come from Google, due to a unique and longstanding agreement in which Startpage pays the search giant to get a feed of links for any search. The result is a search engine that feels a lot like Google did before it leaned into personalized search and advertising—and all of its requisite data collection—about 15 years ago…”
Sorry, comments are closed for this post.