ZDNET: “Is your inbox overflowing with ads, newsletters, and social media updates? You don’t need complex rules or multiple accounts to get things under control. Just the magic of one feature that’s built into most email solutions…The magic of email aliases. An alias is an alternate email address that’s linked to your main account. Messages addressed to an alias go to your inbox, right alongside messages sent to your primary address. But because they’re not using your regular email address, you can set up your email client to perform custom actions using those aliases…”