Politico – The Law Is Powerless. “…AI-generated digital replicas illuminate a new kind of policy gray zone created by powerful new “generative AI” platforms, where existing laws and old norms begin to fail. In Washington, spurred mainly by actors and performers alarmed by AI’s capacity to mimic their image and voice, some members of Congress are already attempting to curb the rise of unauthorized digital replicas. In the Senate Judiciary Committee, a bipartisan group of senators — including the leaders of the intellectual property subcommittee — are circulating a draft bill titled the NO FAKES Act that would force the makers of AI-generated digital replicas to license their use from the original human. If passed, the bill would allow individuals to authorize, and even profit from, the use of their AI-generated likeness — and bring lawsuits against cases of unauthorized use. “More and more, we’re seeing AI used to replicate someone’s likeness and voice in novel ways without consent or compensation,” said Sen. Amy Klobuchar (D-Minn.) wrote to POLITICO, in response to the stories of AI experimentation involving Seligman and Perel. She is one of the co-sponsors of the bill. “Our laws need to keep up with this quickly evolving technology,” she said. But even if NO FAKES Act did pass Congress, it would be largely powerless against the global tide of AI technology…”

• The text of the discussion draft is available here. A one-pager is available here.
• See also Entertainment Law Review – Real or Fake? The NO FAKES Act Cracks Down on Unauthorized AI-Generated Content