The Atlantic: “Unlike TikTok and Instagram, the photos and reviews on Google Maps haven’t been packaged for your taste or mine…Google Maps’ main purpose is to enable people to get directions and look up businesses. But along the way, it has become a social space too. Sort of. To fill out the world map it created, Google invited people to add snippets to all the digital places. You upload your photos; you leave your reviews; you look at the artifacts others have left behind. The pictures of a restaurant on Google Maps are often a mismatched succession of interior-design shots, flash photos of messy plates, and outdated menus. There’s plenty of detritus too: irrelevant photos, businesses that don’t exist, three-star reviews without an explanation. The result is random and messy in a way that is different from the rest of the social web. Instagram and TikTok, after all, are dominated by hyper-curated influencer content, served through feeds geared precisely to specific tastes. Sometimes, pulling up TikTok’s “For You” page and getting sucked in by the app’s selections feels amazing. But especially as algorithmic content has taken over the web, many of the surprises don’t feel fresh. They are our kind of surprises. Google Maps offers something many other platforms no longer can: a hodgepodge of truly unfamiliar stuff that hasn’t been packaged for your taste or mine…”