Harvard Business Review: “From ordering food to buying a new book to making a charitable donation, more and more decisions that used to be made on paper are now being made on digital devices like tablets, phones, and computers. And this trend toward digitalization has many advantages, in particular when it comes to efficiency and sustainability — but could it also be negatively influencing how we make decisions? We conducted a series of studies with more than 2,500 participants across the U.S. and China to explore the impact of the medium you use to make a decision, with a particular focus on decisions with some sort of moral component, such as whether or not to make a donation to a charity, or whether to choose a healthy or unhealthy entrée at a restaurant. We asked the participants to make a variety of these sorts of choices using either a paper form or a digital tablet, and despite controlling for all other variables, we consistently found that people who used paper made more-virtuous decisions than those who used a digital device: For example, participants who read their options and made a selection on paper were significantly more likely to give money to charity, choose a healthy entrée, and opt for an educational book rather than something more entertaining…”
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