Reuters Institute for the Study of Journalism | Digital News Report 2022

• “Trust in the news has fallen in almost half the countries in our survey, and risen in just seven, partly reversing the gains made at the height of the Coronavirus pandemic. On average, around four in ten of our total sample (42%) say they trust most news most of the time. Finland remains the country with the highest levels of overall trust (69%), while news trust in the USA has fallen by a further three percentage points and remains the lowest (26%) in our survey.
• Consumption of traditional media, such as TV and print, declined further in the last year in almost all markets (pre-Ukraine invasion), with online and social consumption not making up the gap. While the majority remain very engaged, others are turning away from the news media and in some cases disconnecting from news altogether. Interest in news has fallen sharply across markets, from 63% in 2017 to 51% in 2022. • Meanwhile, the proportion of news consumers who say they avoid news, often or sometimes, has increased sharply across countries. This type of selective avoidance has doubled in both Brazil (54%) and the UK (46%) over the last five years, with many respondents saying news has a negative effect on their mood. A significant proportion of younger and less educated people say they avoid news because it can be hard to follow or understand – suggesting that the news media could do much more to simplify language and better explain or contextualise complex stories.
• In the five countries we surveyed after the war in Ukraine had begun, we find that television news is relied on most heavily – with countries closest to the fighting, such as Germany and Poland, seeing the biggest increases in consumption. Selective news avoidance has, if anything, increased further – likely due to the difficult and depressing nature of the coverage….”
• A large proportion of digital subscriptions go to just a few big national brands – reinforcing the winner takes most dynamics that we have reported in the past. But in the United States and Australia we are now seeing the majority of those paying taking out more than one subscription. This reflects the increased supply of differentiated paid news products in areas such as political opinion, local news, and a range of specific niches – holding out hope that more people will ultimately pay for multiple titles…”