LitHub: “Marcus du Sautoy Offers Tips and Tricks for Building a Better “Memory Palace”…But how does [Ed Cooke, a Grand Master of Memory and founder of a new venture for learning languages called Memrise] use this cast of characters to remember a 1000-digit number? The key is to put those characters in space: “If you want to make very, very long chains of information of things, you need a backbone on which to project our images, and it so happens that we have an extraordinary potency of memory for space. Mammals developed an incredible capacity to navigate and remember an incredible repertoire of spaces. Even if we don’t think so, we’re all really good at this. Just after wandering around an elaborate building for a few minutes we can memorize its layout. So we can use this powerful skill as a shortcut to piggyback our images representing our numbers. This is called building a memory palace.”