The Atlantic –  You don’t need fake accounts to spread ampliganda online. Real people will happily do it…In fact, we have a very old word for persuasive communication with an agenda: propaganda. That term, however, comes with historical baggage. It presumes that governments, authority figures, institutions, and mass media are forcing ideas on regular people from the top down. But more and more, the opposite is happening. Far from being merely a target, the public has become an active participant in creating and selectively amplifying narratives that shape realities. Perhaps the best word for this emergent bottom-up dynamic is one that doesn’t exist quite yet: ampliganda, the shaping of perception through amplification. It can originate from an online nobody or an onscreen celebrity. No single person or organization bears responsibility for its transmission. And it is having a profound effect on democracy and society…”