The New York Times Magazine: “The “HA HA” Tapback stands alone. It’s no exaggeration to say that it has saved many of my friendships…Thankfully, back in 2016, Apple was kind enough to create a democratic way for every person’s joke to get more, or at least enough: the “HA HA” Tapback. Apple’s Tapback feature allows users to smother an incoming text in iMessages with their finger until it coughs up a shortcut menu of cute little symbols, each mapped to some kind of basic emotional response. There’s a thumbs up or down, a heart, some exclamation points, a question mark — and a little “HA HA” bubble….”