SEO MBA – Avoid slide-crimes with these 5 concepts for more effective presentations – I worked at Google for two years, and in that time I learned nothing about SEO – instead I spent two years putting presentations together. Turns out this is a rather useful skill. In the SEO industry there’s an abundance of presentations – but a lot of what you get exposed to are conference presentations. These are great, but they have a very different style from corporate presentations. They tend to use GIFs, memes, and entertainment as a way to keep you engaged. It’s a performative way of presenting information – where the goal is to keep you engaged from start to finish. In the corporate world, however, the point of a presentation is typically to convince the decision-maker of your point as quickly and clearly as possible. Since most of these are happening inside companies and aren’t posted on slideshare, we get exposed to these presentations less frequently. When you think of a good corporate presentation, you might think of something that needs to be visual. A quick Google provides me with a “consulting slide template” that looks like this: Now, don’t get me wrong, I love making pretty slides, and working at Google taught me to be pretty good at it. But that’s not the key to effective presentations. Instead, it’s about how compelling your argument is and how clearly you can make your point. When you’re putting together a presentation, you need to be laser-focused on the clear, concise and credible aspects of executive presence so here’s 5 lessons for making more effective presentations: Every slide should have a single key point – this might be something like “Organic traffic is increasing” or “The recent algorithm update drove 20% decline in traffic”. Once you decide on the single point of the presentation, everything should be oriented around that key point. The biggest slide-crime I see is generic slide titles. People think that presentations need logical flow, and if we’re going to talk about site speed, we should title the slide like a book chapter…”