TechCrunch: “Before the COVID-19 epidemic, Density was being used by companies like TechCrunch’s parent company, Verizon, to see how it could better use office space after the Yahoo!/Aol merger. Now, thanks to the COVID-19 epidemic everyone wants the company’s technology to track building and room occupancy and use. It’s one reason why the company managed to raise $51 million in a new round of funding led by Kleiner Perkins with participation from previous investors like Dick Costolo’s 01 Advisors and the Los Angeles-based investment firm, Upfront Ventures. “The primary driver [for demand] has been being able to reopen buildings safely and to do so without invading privacy,” says Density chief executive Andrew Farah. And while the company started out as a service for data-loving tech companies, retail stores and coffee chains, it’s now become a ubiquitous technology for needed for every business with shared space, said Farah. That means fulfillment centers, grocery stores, warehouses, meat processing plants, in addition to something like TechCrunch headquarters…
New orders for the company’s hardware and software service are pouring in, he said. And these order range from $20,000 to $50,000 pilot projects to seven-figure, thousand-unit initial deployments. “All of our customers end up tripling in size from their initial land,” he said. Density charges a one-time fee of $895 for installation of its sensors and another $800 per-sensor per-year for access to the data.
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