blooloop: “The Van Gogh Museum’s website receives more than 8.5 million visits every year. The new redesign is more than a place to find out the museum’s opening times or to buy a ticket. Its new layout allows visitors to explore the artwork of Vincent Van Gogh in more detail and links seamlessly to retail. Content is displayed with the user experience as its foundation. The Van Gogh Museum has now put their entire collection of letters, paintings and drawings online. Visitors to the new website will even be able to zoom in on each artwork to see the brushwork. There will also be information about which artwork is currently on display at the museum. A new filter system means it is easy for visitors to search the collection online. The new ‘Vincent for scale’ function allows visitors to visualise the size of each painting compared to Van Gogh’s height of 1.64 metres…”