Venture Beat: “The AMP (Accelerated Mobile Pages) project, which was first announced by Google in 2015, is an open source framework designed to speed up mobile webpages. The company asserts that it cuts load times to under a second by balancing clickthrough probability with device and network constraints, and it claims that AMP is actively used by hundreds of thousands of web domains across billions of pages. Building on this burgeoning ecosystem, Google today debuted a new, faster way to visit pages from Google Images on the web: Swipe to Visit. Courtesy AMP, when you select an image in Search on a supported smartphone, you’ll see a preview of the website header at the bottom of the screen. Swiping up will load the corresponding page instantly.

Swipe to Visit uses AMP’s prerender capability to show previews, so webpages displayed count as pageviews. Better still, publishers who already support AMP don’t need to take additional action for their sites to appear in Swipe to Visit on Images. In the coming weeks, they’ll be able to track the resulting traffic in a dedicated module within Search Console’s performance report for Images…”