Privacy by Design: Building a Privacy Policy People Actually Want to Read By Richard Mabey, CEO of Juro, the end-to-end contract management platform.

“We’ve been banging on about legal design at Juro for some time now. So, when it came to updating our privacy policy ahead of GDPR it was important to us from the get-go that our privacy policy was not simply a compliance exercise. Legal documents should not be written by lawyers for lawyers; they should be useful, engaging and designed for the end user. But it seemed that we weren’t the only ones to think this. When we read the regulations, it turned out the EU agreed. Article 12 mandates that privacy notices be “concise, transparent, intelligible and easily accessible”. Legal design is not just a nice to have in the context of privacy; it’s actually a regulatory imperative. With this mandate, the team at Juro set out with a simple aim: design a privacy policy that people would actually want to read. Here’s how we did it…”