Nielsen Total Audience Report, Q1 Report (requires download) – “While the front sections of the quarterly Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses on tables and exhibits typically included in the back of the report that provide comprehensive data on media behavior. The report examines large trends in penetration, users and usage across all platforms; shows how different demos and race/ethnicity groups spend their media time; and explores the contributions of heavy users. One of the key findings of this quarter’s report? An important milestone in U.S. media has been reached: availability of SVOD programming (Netflix, Hulu Plus, Amazon Prime) is now equal to DVR penetration, with both available in 50% of U.S. TV households…”

• Via CNN – The average American spends nearly half a day staring at a screen. A new Nielsen Company audience report reveals that adults in the United States devoted about 10 hours and 39 minutes each day to consuming media during the first quarter of this year…About 81% of adults in the United States have smartphones, according to the report, which are used about one hour and 39 minutes daily on average to consume media…”