KeepMedia Inc., which launches July 28, is a new service from Louis Borders, founder of Borders Books. News about this story was first reported on June 30 by paidContent.org, in the WSJ on July 21, and and today by News.com. This venture will allow subscribers to download content from an archive of more than 140 magazines, for $4.95 per month. The catch: “To avoid hurting sales of the print magazines, KeepMedia won’t let users obtain current issues until they leave newsstands, unless those users are subscribers to the print versions of the magazines.”