“The YPSM Local Insights Digital Report focuses on uncovering trends across the rapidly evolving local advertising ecosystem. This Insights Report is based on internal data from more than 2.2 billion searches and 39 billion impressions from a full year across the YPSM Local Ad Network’s 300+ online and mobile publishers…Across the YPSM apps, our marquee mobile properties within the YPSM Local Ad Network, the number of iPad searches grew 233% compared to the prior year. Searches on Android devices increased 205%. iPhone searches grew as well, up 58% compared to the prior year.”