The Bing Team: “In May, Bing launched a new three column look, which was designed to fundamentally change how you interact with search to help you do more. One of the key elements of the new search experience is the middle column, which we refer to as snapshot. With snapshot, Bing brings relevant information and services, such as maps and restaurant reviews and reservations, which are directly related to your search within the main results page. And, since our launch, we’ve run thousands of experiments to see which types of tasks most frequently are searched for on Bing, and determined that people and places are among some of the most popular things people do in Bing. Which is why today, we’re excited to announce that Bing is rolling out two new categories in snapshot: people and landmarks. Now when you search for a famous person, celebrity or place, we will present relevant facts about that person in the center part of the screen so you can quickly find what you’re looking for without having to click through to another site or page.”