IAB internet advertising revenue report 2012 first six months’ results, October 2012. An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB)
with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues for the first six months of 2012 increased 14% over the first six months of 2011…This report establishes that marketers increasingly embrace mobile and digital video, as well as the entire panoply of interactive platforms to reach consumers in innovative and creative ways,” said Randall Rothenberg, President and CEO, IAB. These half-year figures come on the heels of a study from Harvard Business School researchers that points to the ad-supported internet ecosystem as a critical driver of the U.S. economy. Clearly, the digital marketing industry is on a positive trajectory that will propel the entire American business landscape forward. Randall Rothenberg, President and CEO, IAB
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