News release: “Smart grid deployments are creating exponentially more data for utilities and giving them access to information they’ve never had before. Accessing, analyzing, managing, and delivering this information – to optimize business operations and enhance customer relationships – is proving to be a daunting task. Somewhere in this data deluge lies the path to greater efficiencies, but how will access to this new data change the way utilities drive their businesses? Will predictive analytics spur operational change? Oracle recently surveyed 151 North American senior-level executives at utilities with smart meter programs in place and gauged their perceptions on the business impact of “big data,” preparedness to handle data growth, and plans to extract optimal business value from this data to better target, engage with and serve customers. The “Big Data, Bigger Opportunities” report is the first in Oracle’s “Utility Transformations” series, which will examine how utilities use information generated from smart grid deployments to drive greater organizational efficiency, more reliable service, and stronger customer relationships.”