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The Air Force Guide to Effective Social Media Use

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Navigating the Social Network – The Air Force Guide to Effective Social Media, March 2012

  • With the emergence of social media, information sharing continues to be dynamic and evolving. Social media is a global cultural phenomenon, and for many Americans it has become such a part of their daily activities they can’t imagine living without Facebook or Twitter. According to comScore, a digital measurement company, one out of every six minutes spent online is on a social network, and 73 percent of the U.S. Internet population visits Facebook each month. Social media is not only a great avenue for staying connected with family and friends; it is also a great tool for sharing the overall Air Force story and the stories of our Airmen. The Air Force Public Affairs Agency created this guide to help all Airmen safely and wisely use social media. This guide provides simple, easy-to-follow tips to help you use social media tools in your professional and personal life. This guide is for informational purposes only and does not replace official Air Force instructions.”
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