News release: “TRUSTe, the leading privacy management solutions provider, issued the first Consumer Confidence Edition (Q1 2012) of its ongoing TRUSTe Privacy Index Series. The Consumer Confidence Edition measures privacy concerns and sentiments of online U.S. adults and the impact on businesses. The study, conducted online on behalf of TRUSTe by Harris Interactive, reveals: 90 percent of online adults worry about their privacy online in general; 41 percent of online adults don’t trust most businesses with their personal information online; and 88 percent of online adults avoid doing business with companies who they believe do not protect their privacy.”