Google Lat Long blog:”[January 25, 2012] mark[ed] the launch of a new Google Crisis Response project: Google Public Alerts, a platform designed to bring you relevant emergency alerts when and where you’re searching for them. If a major weather event is headed for your area, you might go online to search for the information you need: What’s happening? Where and when will it strike? How severe will it be? What resources are available to help? The Google Crisis Response team works on providing critical emergency information during crises. Our goal is to surface emergency information through the online tools you use everyday, when that information is relevant and useful. With today’s launch of Public Alerts on Google Maps, relevant weather, public safety, and earthquake alerts from US National Oceanic and Atmospheric Administration (NOAA), the National Weather Service, and the US Geological Survey (USGS) will be accessible when you search on Google Maps.”