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Pew Center report identifies “Seven Keys to Success” for low-carbon innovation

News release: “Even in the face of uncertainty about climate and energy policies, forward-thinking companies are developing innovative technologies and solutions that reduce greenhouse gas emissions and provide growth opportunities. A new report, The Business of Innovating: Bringing Low-Carbon Solutions to Market, released today by the Pew Center on Global Climate Change finds that leading companies are strategically pursuing low-carbon innovations to hedge risks, capture new business, and stay competitive with emerging markets and technologies…Written by Andrew Hargadon, Professor of Technology Management at the Graduate School of Management, University of California, Davis, the report provides a set of practical lessons for companies pursuing low-carbon innovations…The report is organized in four main sections that examine the motives and opportunities for pursuing low-carbon innovation; the unique characteristics distinguishing low-carbon innovation from other types of business innovation; seven keys to success in pursuing low-carbon innovation; and case studies of eight low-carbon solutions by four leading companies: Alstom SA, Daimler AG, HP and Johnson Controls, Inc.”

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