“To enhance their understanding of their business environment, companies gather and analyze market, customer, and competitive intelligence. When acted upon, such information improves planning, decision-making, operations, and performance all of which are essential to ensuring that products and services successfully meet customer needs. Focusing on customer needs using appropriate market intelligence can help the Postal Service increase mail volume, revenue, and profitability. Customers are more likely to choose the Postal Service as their primary supplier of mail products and services if the Postal Service gathers appropriate data to understand customers needs and desires and offers them relevant solutions. The economic downturn and revenue stagnation exacerbates the need for the Postal Service to effectively manage and enhance its market intelligence.”
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