“The Bloomberg Consumer Comfort Index measures Americans’ perceptions on three important variables: the state of the economy, personal finances and whether it’s a good time to buy needed goods or services. A new index reading is generated every week, making it a timely sentiment gauge. The responses are broken down by participants’ sex, age, income level, race, region of residence, political affiliation, marital and employment status, giving a more detailed picture of what is driving changes in confidence. The data’s history goes back to 1985, making it a valuable tool for investors and economists.”