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Pew report: donation to Japanese disaster relief through electronic and traditional means

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Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means like the phone or postal mail. Kristen Purcell, Michael Dimock, Pew Center for The People & The Press. March 23, 2011

  • “In a striking shift in charitable donations methods, Americans under age 40 are now just as likely to give donations to disaster relief through digital means as they are through traditional means like the phone or postal mail. In the first days after the Japanese disaster, 21% of Americans say they have made a donation to help those affected by the earthquake and tsunami. Another 24% say they plan to make a donation. More than a third of those who have already donated (36%) say they made their contribution digitally – online, through text messages or e-mail. Among those younger than 40, about as many have donated digitally as through more traditional methods. Older Americans are also more likely than in the past to give to disaster relief efforts via electronic means, but they still prefer traditional methods of giving.”
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