News release: “Worldwide PC microprocessor shipment growth in the fourth calendar quarter of 2010 (4Q10) slowed notably, compared to both 3Q10 (-.04% quarter-over-quarter) and to 4Q09 (-.21% year-over-year), according to the latest PC microprocessor study from International Data Corporation (IDC). For the full year 2010, however, worldwide PC microprocessor unit shipments grew 17.1%, while revenue increased 26.7% to $36.3 billion. “The fourth quarter was weak and out of synch with normal seasonal patterns in terms of unit shipments,” said Shane Rau, director of Semiconductors: Personal Computing research at IDC. “The first half of the year turned out to be the better half of the year. However, looking back at the whole year 2010, it’s clear that the ongoing shift to mobile processors, combined with a shift back towards high-performance mobile processors, as opposed to Atom processors for netbooks, drove a significant rise in overall processor average selling prices.” In 2010, the industry average selling price (ASP) for microprocessors rose 8%, approaching the levels last seen in 2008. While a strange year in terms of shipment patterns, 2010 was also a year of recovery. Looking at processor shipments by form factor, during the year 2010 mobile PC processor unit shipments grew 26.2%, x86 server processor unit shipments grew 28.1%, and desktop processor unit shipments grew 6.2%. Mobile PC processors, which represented 50.2% of all PC processors shipped in 2009, represented 54.1% of processors in 2010.”