“The U.S. Department of the Treasury announced the launch of a ‘beta’ Consumer Financial Protection Bureau (CFPB) website, ConsumerFinance.gov, a critical link to the American public for soliciting ideas on the bureau’s creation and priorities and for answering questions on its work. “We have the opportunity to create a brand new consumer agency from the ground up. This agency will put a cop on the beat to enforce the laws on credit cards, mortgages, student loans, prepaid cards, and other kinds of consumer financial products and services,” said Elizabeth Warren, Assistant to the President and Special Advisor to the Secretary of the Treasury on the CFPB, in a new video available on the website. “We want to make sure that the American people are with us all the way while we build it.” The central aim of the CFPB implementation team’s initial new media efforts will be engagement. The team will reach out to the American public for ideas, input, and feedback on the work already underway and on new initiatives commencing in the weeks and months ahead. In addition, the site will be a valuable tool in recruiting talent to join the staff of the CFPB.”