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Credit Suisse introduces the Emerging Consumer Survey

“Credit Suisse announced the release of the inaugural Emerging Consumer Survey 2011 – a detailed study exploring the spending profile of consumers within Brazil, Russia, India and China (BRIC) markets plus Egypt, Indonesia and Saudi Arabia. Taken together, these consumers represent over 3 billion of the world’s population, residing in countries that make up a combined GDP of over USD 10 trillion. The survey produced by the Credit Suisse Research Institute seeks to establish a unique profile of the spending patterns and preferences of consumers who are at the heart of a structural shift in global demand. To undertake this project, Credit Suisse engaged the leading global market research firm AC Nielsen to conduct primary research on its behalf. 120 questions, over a range of 11 different subjects, were included in the survey and put to some 13,000 respondents of varying location, gender and income levels.”

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