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Use Microblogging to Increase Productivity

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Use Microblogging to Increase Productivity, by Jeanne C Meister and Karie Willyerd, Harvard Business Review

  • “There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Laurence Smith, Vice President of Global Learning & Development at LG Electronics in Seoul, Korea has become an advocate of Yammer as a way to drive greater innovation in the design of the company’s training programs…At Meredith Corporation, the publisher of Ladies Home Journal and Better Homes & Gardens, microblogging tool Socialtext Signals is the platform of choice. Using Signals, the marketing function can post alerts to employees and partners on a wide range of marketing issues, such as researching competitors, brainstorming new ideas for a direct marketing campaign, or analyzing the outcomes of current campaigns.”
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