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Media Survey: Longer Hours, Heavier Workloads Persist; But Fears Over Further Job Erosion Moderate Online Convergence Continues

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PRNewswire — “The ongoing evolution of the media industry continues to place greater demands on journalists’ time and responsibilities, but concerns over staff cuts and budget reductions have lessened in the past year as the shift to online reporting creates new opportunities. This, and other findings uncovered in the “2010 PRWeek/PR Newswire Media Survey,” indicate that the merging of traditional journalism with online communications is the primary driver behind how reporters and bloggers view their work today and how public relations professionals pursue coverage for their clients.

  • Blogger/Social Media Perception & Influence: The majority of bloggers now view themselves as journalists – 52%. This is a marked increase from 2009 when just one in three had the same opinion. Yet, despite viewing themselves as professional, only 20% derive the majority of their income from their blog work; a 4% increase from 2009.”
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