News release: “Recent moves by major food manufacturers to remove High Fructose Corn Syrup from products – despite FDA recommendations and a costly campaign by the corn lobby – are indicative of increased consumer awareness and the powerful influence of online social networking sites and tools focused on what we eat. One new entry to the online scene, FoodEssentials.com, provides complete transparency to US food data, and – for the first time ever – enables consumers to search, compare and contrast thousands of manufactured foods by specific ingredients, allergens and additives. This gives the consumer a more informed and stronger voice than ever before.”