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The Network Advertising Initiative's Self-Regulatory Code of Conduct 2008

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2008 Network Advertising Initiative Principles: “Through the present 2008 revision to the NAI’s Self-Regulatory Code of Conduct, NAI members continue their commitment to respect appropriate fair information practices adapted for this medium and to their business models, maintaining self-regulation with respect to notice, choice, use limitation, access, reliability and security.”

  • New York Times: “The trade group [NAI], which represents two dozen companies including Google, Yahoo, Microsoft and AOL, wants to show that the Internet advertising industry can address privacy concerns through self regulation, to head off potential legislation on the topic. The incoming Obama administration and some in Congress have been interested in exploring new privacy rules. The group also wants to help its members preserve their advertising revenue. And drug ads aimed at people with diseases have become a quite lucrative business.”
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