News release: “Privacy and information security research company Ponemon Institute along with TRUSTe, the most widely recognized Internet privacy trustmark, today announced the results of the Ponemon Institute’s fifth annual survey of Most Trusted Companies for Privacy. The study asked 6,486 adult-aged U.S. consumers which companies they thought were most trustworthy and which did the best job safeguarding personal information. A total of 706 companies were named by consumers; 211 made the final list of most trusted companies. American Express ranked as the Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. eBay earned a ranking as the second most trusted company, while IBM, Amazon, and Johnson & Johnson rounded out the top five. While the financial services sector slipped amid industry-wide woes, the technology sector showed marked improvement as eBay Apple, Yahoo, Microsoft, and HP all bettered previous rankings. Also of note, Facebook moved into the top 20 for the first time, signifying an increased trust in social networking as a mainstream communications tool.”