The Future of Privacy Forum Agenda for Consumers and Businesses [See also: About the Forum]

• “FPF will seek to bring transparency to online data practices. Our plan is to document practices, produce multi-media educational materials, and commission reports and studies that provide consumers and policy makers the real story about how their data is used.
• FPF will seek to bring true transparency and user control to behavioral targeting and will broaden the discussion of the ethics of what the online norms can be with regard to use of web browsing.
• FPF will seek to ensure that considerations around data retention, limitation, and deletion are a significant part of the consumer privacy debate.
• FPF will seek to drive practices that enhance consumer controls – ensuring that data use is obvious, useful, intuitive and used and for a benefit he values and controls – no matter the type of technology used…”