Press release: “A new study released today by the Newspaper National Network LP reports that Newspaper Website Users are 52% more likely to be “Influencers,” based on the MRI definition, as compared with Newspaper Website Non-Users. Study findings highlight the power Newspaper Website Users have to shape opinions about new products, technologies, and issues. Adults who use Newspaper Websites and read printed newspapers influence 18 people, on average, weekly 38% more than the web user who does not use a newspaper website (13 people average per week). Immediate family, friends and co-workers are core beneficiaries within their influence circle.”