Google press release: “Google Custom Search Engines empower users to choose which pages they want to include in their index, how the content should be prioritized, whether others can contribute to their index, and what the search results page will look like…organizations or individuals simply go to www.google.com/coop/cse and select the websites or pages they’d like to include in their search index. Users can choose to restrict their search results to include only those pages and sites, or they can give those pages and sites higher priority and ranking within the larger Google index for their site. Users can then customize the look, feel and functionality of their search engine.”