Press release, October 4, 2006: “Significant growth in newspaper Web usage is continuing to redefine the traditional newspaper audience, according to results released today by the Newspaper Association of America in its fall 2006 Newspaper Audience Database (NAdbase) report. The report shows that during the first half of 2006, unique visitors to newspaper Web sites averaged more than 55.5 million visitors a month or one in three of all Internet users, a 31 percent increase over the same period a year ago (42.4 million)(Nielsen//NetRatings). Newspaper Web sites have also helped drive a 15 percent increase in total newspaper audience for 25- to 34-year-olds and 10 percent increase for 18- to 24-year-olds (Scarborough).”