Search Engine Roundtable: “Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher. Looking at this “Quick view” page, I don’t see any reason why a searcher would want to dig any deeper and go to the publisher’s website. So much for the swiss army knife analogy that Google has given about its search results. Here Google is not giving you a snippet of information, encouraging the searcher to click over to the publishers site. Instead, Google is serving you the whole toolkit right on a silver platter. Tom Critchlow pinged me about this and I was able to replicate this in one of my tests. Here is a GIF showing the quick view button and then what happens after you click on it: