“Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics. A new Pew Research Center analysis of the accounts Americans follow on TikTok highlights the centrality of internet-native content creators, prominent influencers and traditional celebrities on the popular short-form video platform. It also finds that users choose to follow far more accounts that post about pop culture and entertainment than those posting about news or politics. To conduct this analysis, we surveyed a nationally representative group of U.S. adults who gave us access to their TikTok handles and identified all the accounts those users follow. We then categorized all of those followed accounts based on who they are and what sorts of things they tend to post about. These are some of the main findings…”