The New York Times [no paywall]: “In Japan, cultural expectations are repeatedly drilled into children at school and at home, with peer pressure playing as powerful a role as any particular authority or law. On the surface, at least, that can help Japanese society run smoothly. During the coronavirus pandemic, for example, the government never mandated masks or lockdowns, yet the majority of residents wore face coverings in public and refrained from going out to crowded venues. Japanese tend to stand quietly in lines, obey traffic signals and clean up after themselves during sports and other events because they have been trained from kindergarten to do so. Carrying the bulky randoseru to school is “not even a rule imposed by anyone but a rule that everyone is upholding together,” said Shoko Fukushima, associate professor of education administration at the Chiba Institute of Technology. On the first day of school this spring — the Japanese school year starts in April — flocks of eager first graders and their parents arrived for an entrance ceremony at Kitasuna Elementary School in the Koto neighborhood of eastern Tokyo. Seeking to capture an iconic moment mirrored across generations of Japanese family photo albums, the children, almost all of them carrying randoseru, lined up with their parents to pose for pictures in front of the school gate… Traditionally, the uniformity was even more pronounced, with boys carrying black randoseru and girls carrying red ones. In recent years, growing discussion of diversity and individuality has prompted retailers to offer the backpacks in a rainbow of colors and with some distinctive details like embroidered cartoon characters, animals or flowers, or inside liners made from different fabrics. Still, a majority of boys today carry black randoseru, although lavender has overtaken red in popularity among girls, according to the Randoseru Association. And aside from the color variations and an increased capacity to accommodate more textbooks and digital tablets, the shape and structure of the bags have remained remarkably consistent over decades. The near totemic status of the randoseru dates back to the 19th century, during the Meiji era, when Japan transitioned from an isolated feudal kingdom to a modern nation navigating a new relationship with the outside world. The educational system helped unify a network of independent fiefs — with their own customs — into a single nation with a shared culture…”
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