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Inside the US government’s brilliantly boring websites

MIT Technology Review – You may not notice it, but your experience on any US government website is a carefully crafted experience. “The United States has an official web design system and a custom typeface. This public design system aims to make government websites not only good-looking but accessible and functional for all. Before the internet, Americans may have interacted with the federal government by stepping into grand buildings adorned with impressive stone columns and gleaming marble floors. Today, the neoclassical architecture of those physical spaces has been (at least partially) replaced by the digital architecture of website design—HTML code, tables, forms, and buttons.  While people visiting a government website to apply for student loans, research veterans’ benefits, or enroll in Medicare might not notice these digital elements, they play a crucial role. If a website is buggy or doesn’t work on a phone, taxpayers may not be able to access the services they have paid for—which can create a negative impression of the government itself.   There are about 26,000 federal websites in the US. Early on, each site had its own designs, fonts, and log-in systems, creating frustration for the public and wasting government resources. The troubled launch of Healthcare.gov in 2013 highlighted the need for a better way to build government digital services. In 2014, President Obama created two new teams to help improve government tech. Within the General Services Administration (GSA), a new team called 18F (named for its office at 1800 F Street in Washington, DC) was created to “collaborate with other agencies to fix technical problems, build products, and improve public service through technology.” The team was built to move at the speed of tech startups rather than lumbering bureaucratic agencies…”

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