Business Insider [no paywall]: If you think you’ve been seeing an awful lot more Reddit results lately when you search on Google, you’re not imagining things. The internet is in upheaval, and for website owners the rules of “winning” Google Search have never been murkier. Google’s generative AI search engine is coming from one direction. It’s creeping closer to mainstream deployment and bringing an existential crisis for SEOs and website makers everywhere. Coming from the other direction is an influx of posts from Reddit, Quora, and other internet forums that have climbed up through the traditional set of Google links. Data analysis from Semrush, which predicts traffic based on search ranking, shows that traffic to Reddit has climbed at an impressive clip since August. Semrush estimated that Reddit had over 132 million visitors in August 2023. At the time of publishing, it was projected to have over 346 million visitors in April 2024.”