The Atlantic [read free]: “There is no easy way to explain the sum of Google’s knowledge. It is ever-expanding. Endless. A growing web of hundreds of billions of websites, more data than even 100,000 of the most expensive iPhones mashed together could possibly store. But right now, I can say this: Google is confused about whether there’s an African country beginning with the letter k. I’ve asked the search engine to name it. “What is an African country beginning with K?” In response, the site has produced a “featured snippet” answer—one of those chunks of text that you can read directly on the results page, without navigating to another website. It begins like so: “While there are 54 recognized countries in Africa, none of them begin with the letter ‘K.’” This is wrong. The text continues: “The closest is Kenya, which starts with a ‘K’ sound, but is actually spelled with a ‘K’ sound. It’s always interesting to learn new trivia facts like this….”

This is Google’s current existential challenge in a nutshell: The company has entered into the generative-AI era with a search engine that appears more complex than ever. And yet it still can be commandeered by junk that’s untrue or even just nonsensical. Older features, like snippets, are liable to suck in flawed AI writing. New features like Google’s own generative-AI tool—something like a chatbot—are liable to produce flawed AI writing. Google’s never been perfect. But this may be the least reliable it’s ever been for clear, accessible facts…”