The Conversation – “Have you signed up to an online service for a free trial, decided it isn’t for you, but still ended up paying for it months – or even years – later? Or tried cancelling a subscription, and found yourself giving up during the painstaking process? If so, there’s a good chance you have encountered a “dark pattern”. Dark patterns are clever tricks built into apps and websites to encourage you to do things you may not necessarily want to do. They make it easy to “accept all” tracking cookies for example, and swiftly agree to terms and conditions while you hurry along with making your purchase. They also make it easy to sign up to a service – but time consuming and frustrating to leave. And our recent research shows how most of the time they benefit companies at the expense of consumers. This imbalance has not gone unnoticed by regulators. The US Federal Trade Commission (FTC), which aims to protect consumers from unfair business practices, believes an increasing number of companies are “using digital dark patterns to trick people into buying products and giving away their personal information”…”