Protocol: “Most longtime Discord users have a similar origin story. They liked playing video games, and liked playing with their friends, so they used TeamSpeak or Skype to talk to their friends in-game. They mostly hated TeamSpeak and Skype, but they were really the only options. Eventually, a lot of those gamers realized something. They wanted to talk to their gaming friends even when they weren’t in a game, and they wanted to talk about things other than games. Their gaming friends were their real friends. As luck would have it, in early 2015, a new tool called Discord showed up on the market. Its tagline was not subtle: “It’s time to ditch Skype and TeamSpeak.” It had text chat, which was cool, but mostly it did voice chat better than anybody else. Early users set up private servers for their friends to play together, and a few enterprising ones set up public ones, looking for new gamer buds. “I don’t have a lot of IRL friends that play games,” one Discord user, who goes by Mikeyy on the platform, told me. “So when I played Overwatch, I started my first community … to play games with anyone on the internet. You’d play a couple of games with someone, and then you’re like, ‘Hey, cool, what’s your Discord?'”
Fast-forward a few years, and Discord is at the center of the gaming universe. It has more than 100 million monthly active users, in millions of communities for every game and player imaginable. Its largest servers have millions of members. Discord’s slowly building a business around all that popularity, too, and is now undergoing a big pivot: It’s pushing to turn the platform into a communication tool not just for gamers, but for everyone from study groups to sneakerheads to gardening enthusiasts. Five years in, Discord’s just now realizing it may have stumbled into something like the future of the internet. Almost by accident…”
Sorry, comments are closed for this post.